The Influence of External Environment, Internal Environment and Management Competence on The Quality of Company Strategies in Kulonprogo Regency, Yogyakarta
DOI:
https://doi.org/10.61476/yneh2t57Keywords:
External environment, internal environment, management competence, quality of strategyAbstract
This study aims to analyze the influence of external environmental analysis, internal environmental analysis, and management competency on the quality of the resulting strategy. This study is expected to help provide insight for company leaders or managers about the importance of strategy quality in improving company performance. The population in this study was all medium and large companies/industries registered with the Kulonprogo Regency Industry and Trade Office, totaling 88 companies. To obtain a suitable sample in this study, the non-random sampling technique used in this study was Purposive Sampling Technique. The quantitative analysis used in this study was multiple linear regression analysis with the help of the SPSS program. Based on the research results and discussion above, it can be concluded that the higher the intensity of external environmental analysis, internal environment analysis, and management competency, the higher the quality of the resulting strategy.
References
Bouaamri, A., Otike, F., & Hajdu Barát, A. (2024). A review of the effectiveness of Collaborations and Partnerships in sustaining a Digital Literacy. Serials Librarian, 85(7–8), 232–246. https://doi.org/10.1080/0361526X.2024.2391737
Bougie, U. S. and R. (2016). Research Methods for Business. Wiley.
Chekima, B., Khalid Wafa, S. A. W. S., Igau, O. A., & Chekima, S. (2015). Determinant factors of consumers’ green purchase intention: The moderating role of environmental advertising. Asian Social Science, 11(10), 318–329. https://doi.org/10.5539/ass.v11n10p318
Ciampi, F., Demi, S., Magrini, A., Marzi, G., & Papa, A. (2021). Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation. Journal of Business Research, 123(October 2020), 1–13. https://doi.org/10.1016/j.jbusres.2020.09.023
Covin, J. G., Rigtering, J. P. C., Hughes, M., Kraus, S., Cheng, C. F., & Bouncken, R. B. (2020). Individual and team entrepreneurial orientation: Scale development and configurations for success. Journal of Business Research, 112(February), 1–12. https://doi.org/10.1016/j.jbusres.2020.02.023
Dachlan, U. (2014). Panduan Lengkap Structural Equation Modeling (1st ed.). Lentera Ilmu.
Donbesuur, F., Boso, N., & Hultman, M. (2020). The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions. Journal of Business Research, 118(November 2019), 150–161. https://doi.org/10.1016/j.jbusres.2020.06.042
Gölgeci, I., Larimo, J., & Arslan, A. (2017). Institutions and dynamic capabilities: Theoretical insights and research agenda for strategic entrepreneurship. Scandinavian Journal of Management, 33(4), 243–252. https://doi.org/10.1016/j.scaman.2017.08.003
Hasan, M., Tiara Hutamy, E., Supatminingsih, T., Ahmad, M. I. S., Aeni, N., & Dzhelilov, A. A. (2024). The role of entrepreneurship education in the entrepreneurial readiness of generation Z students: why do digital business literacy and financial literacy matter? Cogent Education, 11(1). https://doi.org/10.1080/2331186X.2024.2371178
Haudi, Handayani, W., Musnaini, Suyoto, Y. T., Prasetio, T., Pital-Oka, E., Wijoyo, H., Yonata, H., Koho, I. R., & Cahyono, Y. (2022). The effect of social media marketing on brand trust, brand equity and brand loyalty. International Journal of Data and Network Science, 6(3), 961–972. https://doi.org/10.5267/j.ijdns.2022.1.015
Kohtamäki, M., Heimonen, J., Sjödin, D., & Heikkilä, V. (2020). Strategic agility in innovation: Unpacking the interaction between entrepreneurial orientation and absorptive capacity by using practice theory. Journal of Business Research, 118(October 2019), 12–25. https://doi.org/10.1016/j.jbusres.2020.06.029
Li, J., & Li, Z. (2025). Mechanisms of corporate digital transformation on asymmetric capital structure adjustment—the mediating role of information asymmetry and financial stability. Heliyon, 11(3), e41745. https://doi.org/10.1016/j.heliyon.2025.e41745
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123(February 2020), 642–656. https://doi.org/10.1016/j.jbusres.2020.10.033
Punyatoya, P. (2014). Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention. Global Business Review, 15(2), 279–289. https://doi.org/10.1177/0972150914523572
Qadri, Z. M. El. (2016). Mengurai Variabel Hingga Instrumentasi (2nd ed.). Graha Ilmu.
Resmi, S., Pahlevi, Reza. Widhar., & Sayekti, Frans. (2020). The Growth Of Creative Micro , Small , And Medium Enterprises ( Msmes ) Business In Special Region Of Yogyakarta Before And After Covid-19 Pandemic. 24(4), 1–8.
Sahaym, A., (Avi) Datta, A., & Brooks, S. (2021). Crowdfunding success through social media: Going beyond entrepreneurial orientation in the context of small and medium-sized enterprises. Journal of Business Research, 125(November 2018), 483–494. https://doi.org/10.1016/j.jbusres.2019.09.026
Santos, G., Marques, C. S., & Ferreira, J. J. M. (2020). Passion and perseverance as two new dimensions of an Individual Entrepreneurial Orientation scale. Journal of Business Research, 112(March), 190–199. https://doi.org/10.1016/j.jbusres.2020.03.016
Suyanto, B., Sugihartati, R., Egalita, N., Mas’udah, S., Singgih, D. S., & Sudarso. (2023). Digital literacy and survival mechanism of micro-small enterprises in practicing sharing economy. Cogent Social Sciences, 9(2). https://doi.org/10.1080/23311886.2023.2245691
Vásquez, J., Aguirre, S., Puertas, E., Bruno, G., Priarone, P. C., & Settineri, L. (2021). A sustainability maturity model for micro, small and medium-sized enterprises (MSMEs) based on a data analytics evaluation approach. Journal of Cleaner Production, 311(May). https://doi.org/10.1016/j.jclepro.2021.127692
Wang, Y. M., Zaman, H. M. F., & Alvi, A. K. (2022). Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust. SAGE Open, 12(2). https://doi.org/10.1177/21582440221102441
Widarjono, A. (2019). Analisis Multivariat Terapan Dengan Program SPSS, AMOS dan SMARTPLS (2nd ed.). UPP STIM YKPN.
Zhao, E. Y., Ishihara, M., & Jennings, P. D. (2020). Strategic entrepreneurship’s dynamic tensions: Converging (diverging) effects of experience and networks on market entry timing and entrant performance. Journal of Business Venturing, 35(2), 1–23. https://doi.org/10.1016/j.jbusvent.2019.04.001
Published
Issue
Section
License
Copyright (c) 2025 Ahmad Sumiyanto (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
